Tuesday, May 4, 2010

Article Publishers: What Are They Looking For?

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate
links or other obvious self-serving links is a
liability and will keep your article from ever
seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article
should be short and to the point. It should
also be less than 10% of the total word count of
your article. Ezine publishers don't mind
giving you name credit and a link for sharing
your article with them, but they don't want to
look like a fool by being required to reprint
a short novel about all of your websites and
accomplishments.

3. Is the article within 250-700 words?

Readers want instant gratification from your
quality, original content. No one has the time
to really go deep when it comes to reading email
newsletters. It's proven that shorter articles
achieve a much higher distribution rate than
longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100%
original content. Anything less is considered
an insult.

5. Is the article's author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They
want to use articles in their email newsletters
that make them look good. The more you use your
articles to help yourself gain credibility for
your unique expertise within your niche, the
greater the chances you'll find your articles
getting picked up by your ezine publishing
peers.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer tips to increase your article production in less time by writing article sets.

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