Article Title: Length and Brevity Suggestions

Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.

Ask yourself: “Is my article title long enough?”

1. Consider expanding your article title by forty percent
(40%). Evidence suggests that longer article titles
produce more views per article vs. short article titles.

2. Longer article titles can also increase your reprint rate
and value. The narrower the focus, the more
specialized the reprint website and the more qualified
the visitor/reader. This results in a greater referral rate
of traffic to your website.

Tip: For EzineArticles.com, your article title can be up to
100 characters long. Make your article title just a little
longer than what might feel comfortable and you will often see
a higher return from your article in terms of how much traffic
it can attract for you.

3. A good article title length is greater than 70 characters
but less than 100 characters.

Also, Ask yourself: “Does my article title use clear and concise wording?”

1. Get to the point. Do not use exclamatory wording like
“You Don’t Want to Miss This” or “This is a Must Read”
in your article title to induce urgency. It usually just
induces annoyance. If your article is good, you don’t
need it in your title. Focus on the article topic.

2. Rambling on and on in your article title shows a lack
of respect for your readers time. Most people make the
mistake of spending 99% of their time on the article
body and 1% on the article title. Instead, put 20% of
your time on the article title and 80% on the article
body.

3. Don’t use slang. It will often backfire, especially if your
English-speaking reader did not grow up in your same
country or with your same life references. Be direct
and be sensitive to cultural misunderstandings when
choosing your article title.

4. Brevity is golden. Start with a long article title with
multiple hooks into your key topic and then continue
to ask yourself how you could tighten up the article
title without sacrificing your intended article title
promise.

Secrets to Managing Multiple Topics

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Do You Write About More Than one Topic?

You may have a main area of expertise, and then multiple sub-topic or different topics that you write articles about (some to pay the bills and others to feed their creative spirit).  To avoid personal author brand erosion and solidify your expertise in front of the target niche that you write about, you must come up with a strategy to separate your various article topics.

A solution is to create multiple versions of your name or pen-names that you write under so that each one is locked in on a particular area of expertise.

Here's a fictitious name I picked out of the air to illustrate an example as to how many separate author names could be created out of a single persons name:

 * Suzanne Jo Parker
 * Suzanne J. Parker
 * Suzanne J.P.
 * Suzanne Jo P.
 * Suzanne P.
 * Suzi P.
 * SJ Parker
 * S. Parker

You get the idea. Each of these author names is STILL the same person, yet you can choose to lock each variation of the name to a separate topic to write your articles about. When using this strategy, a person reading your article may attempt to read others that you've written, but they will only see your other articles about the same topic.  There will be no author brand erosion.

 Example: "Suzanne J. Parker" would write articles
 about Financial investing, and "Suzi Jo Parker"
 would write articles about basketball.

In the offline world, this multiple author brands issue is also a factor, but it is even more important for the online world where a reader can quickly identify other articles you've written when they are hungry for more. Give them more of the same quality original articles that they are already reading, but isolate their attention by only writing about one topic of expertise under one single author name or variation of your author name. This will strengthen your message and your author brand at the same time.

As a bonus to this "authors with multiple brands" strategy, it will be easier to track your articles by each unique variation of your author name that you used,  instead of finding all of your articles of every topic under one author name.

Ready to submit your next set of quality original articles?
 --> http://EzineArticles.com/

To Your Article Writing & Marketing Success!
- The http://EzineArticles.com/ Team

p.s. To download a PDF version of this edition of
the EzineArticles.com Training Series, visit:
http://EzineArticles.com/training/

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Article Publishers: What Are They Looking For?

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate
links or other obvious self-serving links is a
liability and will keep your article from ever
seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article
should be short and to the point. It should
also be less than 10% of the total word count of
your article. Ezine publishers don't mind
giving you name credit and a link for sharing
your article with them, but they don't want to
look like a fool by being required to reprint
a short novel about all of your websites and
accomplishments.

3. Is the article within 250-700 words?

Readers want instant gratification from your
quality, original content. No one has the time
to really go deep when it comes to reading email
newsletters. It's proven that shorter articles
achieve a much higher distribution rate than
longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100%
original content. Anything less is considered
an insult.

5. Is the article's author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They
want to use articles in their email newsletters
that make them look good. The more you use your
articles to help yourself gain credibility for
your unique expertise within your niche, the
greater the chances you'll find your articles
getting picked up by your ezine publishing
peers.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer tips to increase your article production in less time by writing article sets.

Increase Article Production: Writing Article Sets

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time.

Article Sets Defined: A "set of articles" is anytime you produce 2 or more articles at a time.

Types of Article Sets:

1. Article sets by topic or sub-topic.

Example: If you were writing about racquetball
as your topic, you could make a plan to write
2 articles on racquetball nutrition, 4 articles
that goes into detail about each of the
different color of racquet balls on the market
and what they mean, and a 10-pack of articles on
forehand or backhand drills.

2. Article sets by style of writing.

Example: One style might be all bullet points,
another lists of things, another is a Q&A
approach, another might be conversational
or discussion of issues.

Note: Each type of writing is best when done in
sets of the same style.

3. Accidental article sets.

Example: Your target is to produce (2) articles
that are 400 words each. While getting started,
you get on a roll and accidentally produce a
fantastic 800 word article. Break the article in
half, give the other half a new title and you
have an instant article set...even if it was
created by accident.

4. Article sets based on customer or prospect frequently asked questions.

Example: Customers or prospects are always
asking questions. Tune into them, group them by
topic, and then hammer out some article sets
that answer each question. Using the racquetball
topic, you might have 7 questions from your
audience on how to prepare for a tournament.
Each of them makes excellent article topics.